culture is a tool for value orientation, economic prosperity- Osinbajo
https://www.fastbaze.com/2016/02/culture-is-tool-for-value-orientation.html
Vice President Yemi Osinbajo, on
Thursday identified culture as a tool the country could use to promote
rich and enduring values and grow the economy as done in advanced
countries.
The Vice President made the observation
when he received a delegation of the Governing Council of Jewel of
Africa, a Reality TV Show, led by Sen. Olorunnimbe Mamora.
According
to Osinbajo, through cultural expressions in the entertainment
industry, important messages such as the imperative that truth will
always win can be conveyed.
He said the country
should reconsider the use of various cultural performances to promote
some of our much cherished cultural values and norms with important
underlying messages.
According to him, "in the western cultural impartation, there is an underlying theme that truth always wins.”
Osinbajo observed that culture is a veritable vehicle for addressing societal ills especially among young people.
He
emphasised that "it is only through culture, by way of popular films,
music, arts, that the society can pass important messages without boring
people.”
The Vice President, however, noted that there was need for creativity, stating: "it is important we have creative ways of shaping our society.
"This way, the nation is seen as having good values and its culture is not buried.’’
He stated that cultural expressions could regenerate lofty values and make them cherished.
He told the delegation that culture could also be used to achieve both economic and tourism objectives as well as job creation.
Osinbajo
explained that like in America, the entertainment industry in Nigeria
particularly ‘Nollywood’ had made Nigerian culture very popular in
Africa and in the World.
The Vice President
commended the ideals of the 'Jewel of Africa' Reality TV Show describing
it as "definitely worthwhile and enterprising."
He expressed the view that with the integrity and experience of members of the governing council, the project would succeed.
In his remarks, Mamora, expressed the support of the organisation for the Change Agenda of the Buhari administration.
He
said the Reality TV Show was conceived to rejuvenate the African
culture and tourism industry and also resuscitate Africa’s diverse
cultural heritage by harnessing them for the tourism sector of the
economy.
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